Map of the Heart’s latest campaign ‘What it is to Love’ celebrates the diversity of women and the female mind. Cloudy Rhodes captures the brand’s youth story by shooting several women, all living within varying creative fields, to share with us their interpretation of love and what it truly means to them.
The cast divulge some of their first and memorable experiences with love, either good or bad, to show us the ways in which they challenge what it means to live. ‘What it is to Love’ is a nuanced union of the naivety and power of love, and how it inspires us to be who we are.

Directed by Cloudy Rhodes
Styling Angel Jhang 
Starring Amber Richardson, Angel Jhang, Kitty Callaghan, Lila Gold, Manuela Leigh, and Raenee Sydney.