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    What It Is To Love

    April 20 2017

    What it is to Love is a nuanced union of the naivety and power of love, and how it inspires us to be who we are.

    Cloudy Rhodes ventures into the female gaze for Map of the Heart's latest campaign 'What it is to Love'.

    Map of the Heart’s latest campaign ‘What it is to Love’ celebrates the diversity of women and the female mind. Cloudy Rhodes captures the brand’s youth story by shooting several women, all living within varying creative fields, to share with us their interpretation of love and what it truly means to them.

    The cast divulge some of their first and memorable experiences with love, either good or bad, to show us the ways in which they challenge what it means to live. ‘What it is to Love’ is a nuanced union of the naivety and power of love, and how it inspires us to be who we are.

    “I guess I couldn’t live without love or falling in love, because that would make life pretty meaningless."

    “My heart is a baby pink because it is still growing."

    CREDITS

    What it is to Love
    Map of the Heart
    Directed by Cloudy Rhodes
    Words by Jodie Hill

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