BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - WHITE HEART v.7

THE STORY OF LOVE - CONTEXT

THE STORY OF LOVE - FILM BRIEF

"The White Heart v.7 film evokes the innocent ceremony of love. Two possible lovers are seen going through a ritual of attraction presenting themselves and objects to each other vying for attention but at times being ignored, making the flirtation even more attractive. The inspiration is of two birds playing out an attraction with their own seemingly odd rules of courtship.

Originally we were to shoot on location at the end of another project in Texas but the bad weather shifted the shoot back home to Sydney. We explored elements of white to create a heightened and intriguing world and finally shot at an exterior handball court letting sunlight sculpt our characters and props with an air of optimism.”

- Jeffrey Darling, Co-founder, Map of the Heart 

"When constructing this fragrance, we started with 3 keys: 1. a new colour: the white, 2. a beloved Middle Eastern ingredient: the natural oud and 3. the process of metamorphosis in achieving absolute love.

We wanted to express in olfaction that exact moment of conflict and growth, where all the phases of absolute love are beautifully captured and reflect the dualities of love, where one makes the other stronger. 

During the development, I found very inspiring the music and the symbolic interpretation of nature of the composer and director Toshio Hosokawa, in which sound and silence are equally important. “Silence is full of sound if we only knew how to listen to it”. The silence makes the sound more intensified and without that, the sound will be faint. 

Working with the Natural oud really started to captivate us and we built the fragrance around that. We didn’t want it to be a big oud fragrance, but more of an homage to oud and to introduce some surprising ingredients to be in line with our ideas of love and its dualities.

The Cypriol / Vetiver interplay makes the sense of infinity and Copaiba Balsam / Sandalwood the earthy quality meaning of purity. Elusive but potent.  Intense in opposite ways. Madly distinguishable as the absolute love. Diffusive in its evolution. Sharp but infinite. No compromise!

I remember my thrilling surprise when perfumer dream team Jacques Huclier and Nisrine Grillié added the red umeboshi accord, I totally had a coup de coeur and I was really proud of the work we did. It was a sign that the fragrance was reaching the perfect balance.”

- Giovanna Aicardi, 

Fragrance Developer and Partner, Map of the Heart 

THE COLOUR OF LOVE