THE HEARTBEAT OF SCENT


Everything comes from the heart. It is our essence. Our heart is everything pure, good and evil. It aches, it desires, it is who we are.In mapping our heart through colour and scent, we become explorers and tourists, at the frontiers and the centre, navigating the unknown and the all too familiar. Map of the Heart challenges and explores what it is to live - what makes our hearts beat.

We present seven scent stories from our heart’s map: freedom, darkness, passion, peace, valour, and love.

SENIOR PERFUMER

JACQUES HUCLIER

Jacques is a master perfumer who thinks in scents. He masterfully translates our words and images into scents that soar and sing. Each heart has its own distinctive olfactory poetics. As a nod to the brand’s Australian heritage Jacques weaves a fil rouge of Australian sandalwood into each of the hearts.

“To influence my creative process I let my imagination wander into my olfactory experiences from travelling around the world. It was important to work freely. I gave a different dimension to this wonderful project around the true values of the heart.”



READ OUR INTERVIEW WITH JACQUES HUCLIE
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JUNIOR PERFUMER - NISRINE GRILLIE

THE FOUNDERS

SARAH BLAIR + JEFFREY DARLING

Sarah drinks words for breakfast. She likes to make stuff. Loves the plain and the luxurious jammed together. Loves the luxuriousness of being underwater surrounded by liquid. Smell shorthands everything: a memory, a place, a feeling.

Jeffrey thinks in images. He thinks a good image asks more questions than it answers. Finds the beauty in the ugly and the ugly in beauty.

Sarah and Jeffrey have had a long creative relationship in writing, design and film.


READ OUR INTERVIEW WITH SARAH + JEFFREY

READ OUR INTERVIEW WITH JEFFREY DARLING

THE BOTTLE DESIGNER

PIERRE DINAND

Pierre Dinand is the designer’s designer. He is perfume bottle design royalty. His design challenges the comfort of fragrance bottle design with its signature of an anatomical heart in all its ugly beauty that fits perfectly in the hand. It is a hymn of proportion and tactility.

“From the 700 perfume lines I have designed over 50 years this bottle was one of the most technically difficult. This project asked as much of me as YSL Opium or Eternity by Calvin Klein. I am very proud.”



WATCH OUR FILM WITH PIERRE DINAND