WHITE HEART v.7 - THE HEART OF LOVE     THE STORY OF LOVE - CONTEXT "In beginning the White Heart v.7 fragrance we started with this idea ...

  PINK HEART v.6 - THE HEART OF ECSTASY   THE STORY OF ECSTASY - CONTEXT There were 2 dates that were crucial to the way we began the develop...

  PURPLE HEART v.5 - THE HEART OF VALOUR   THE STORY OF VALOUR - CONTEXT "The Purple Heart medal that is given to soldiers in the US for an ...

  GOLD HEART v.4 - THE HEART OF PEACE   THE STORY OF PEACE - CONTEXT  "The idea for the Heart of Gold really sprang from the saying that to h...

  RED HEART v.3 - THE HEART OF PASSION   THE STORY OF PASSION - CONTEXT  "The Red Heart v.3 story is about life itself in all its sensuality ...

  BLACK HEART v.2 - THE HEART OF DARKNESS   THE STORY OF DARKNESS - CONTEXT "Darkness. The Black Heart v.2 was very much inspired by Conra...

In 2012 we became obsessed with perfume and we decided to create Map of the Heart, a brand that would draw on our passion and skills that we h...

Jodie Hill interviews Giovanna Aicardi, to discuss her journey from working with some of the biggest beauty brands to becoming a Partner at Map of ...

Ahead of her fragrance workshop at Somerset House, Map of the Heart interviews Junior Perfumer Nisrine Bouazzaoui Grillie to discuss Givaudan, ethi...

Fragrance writer Clayton Ilolahia interviews Map of the Heart's perfumer Jacques Huclier to discuss his approach to innovation within fragrance.

In this series, co-founders Sarah Blair and Jeffrey Darling take an unfiltered look back at the making of Map of the Heart, from the beginning of ...