STORIES

  1. A SCENTED GUIDE ON HOW TO PICK A FRAGRANCE FOR THE HOLIDAYS

    Each Map of the Heart fragrance is associated with an emotional state, ranging from freedom to passion, from valour to love. We asked Co-Founde...
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  2. AN INTERVIEW WITH V.8 ABUNDANCE PERFUMERS JACQUES HUCLIER & AMELIE JACQUIN

      Today, as we celebrate the sellout launch of our eighth fragrance, Map of the Heart Partner and Fragrance Developer, Giovanna Aicardi, is joined...
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  3. AN INTERVIEW WITH THE WOMEN BEHIND MAP OF THE HEART

    Map of the Heart pivots on three women whose daily collaboration allows thousands of people to connect with their emotional intimacy through sc...
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  4. MICHAEL EDWARDS: FRAGRANCES OF THE WORLD FOUNDER

    Map of the Heart’s Sarah Blair interviews fragrance expert, author, and Fragrances of the World founder Michael Edwards. Meeting in a restaurant during a trip to Milan, Blair and Edwards discuss the importance of fragrance classification, his latest projects, including Pierre Dinand’s exhibition ‘Perfume Legends’, and how the fragrance market evolved in the 20th Century.

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  5. AN INTERVIEW WITH NEZ CO-FOUNDER DOMINIQUE BRUNEL

    Map of the Heart’s Giovanna Aicardi visits the Nez office in Paris to interview co-founder Dominique Brunel. Here they discuss some of the ongoing conflicts in the fragrance industry, what potentially lies in the future of scent, and why Nez is integral in the world of perfume and olfaction.
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  6. AN INTERVIEW WITH MAP OF THE HEART CO-FOUNDER AND DIRECTOR JEFFREY DARLING

    Clem Macleod interviews Map of the Heart Co-Founder and Film Director Jeffrey Darling about the pursuit of storytelling through film and fragrance.

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  7. 'A SHAPE OF THOUGHT' WITH ARTIST MIKALA DWYER

    Map of the Heart co-founder Sarah Blair interviews long time friend and prominent Australian contemporary artist Mikala Dwyer during her solo exhibition 'A Shape of Thought' at the Art Gallery of New South Wales.
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  8. AN INTERVIEW WITH MAÏTÉ CHANAY OF LE GRAND MUSÉE DU PARFUM

    Ahead of Map of the Heart's inclusion in Pierre Dinand's retrospective exhibition 'Parfums De Legende', we talk to Maïté Chanay from Le Grand Musée Du Parfum about the recently opened museum and what it represents in the hearts of France.
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  9. FRAGRANCE, MEMORY AND HYPERREALITY WITH STILL LIFE PHOTOGRAPHER ANNA POGOSSOVA

    Jodie Hill discusses still life, hyperreality, and the unchartered territory of fragrance and memory with photographer and amateur perfumer Anna Pogossova.
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  10. THE INSTITUTE OF ART & OLFACTION FOUNDER SASKIA WILSON BROWN

    Saskia Wilson Brown, founder of the Institute for Art & Olfaction, talks to colleague and contributor Marcos Lutyens about future scent technology and ways in which olfaction can be explored within art.
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