STORIES

  1. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - CLEAR HEART v.1

    In 2012 we became obsessed with perfume and we decided to create Map of the Heart, a brand that would draw on our passion and skills that we h...
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  2. CHAPTER I : MAKING OF THE HEART

    In this series, co-founders Sarah Blair and Jeffrey Darling take an unfiltered look back at the making of Map of the Heart, from the beginning of the bottle to each fragrance, reflecting on the unique journey thus far.

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  3. A CELEBRATION OF FATHERING

    On September 5th in Australia, we celebrate fathers, father figures and all the males in our lives who love, nurture and protect us. SHOP NOW   ...
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  4. THE HEART OF LOVE - WHITE HEART v.7 - FILM

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  5. AN INTERVIEW WITH PERFUMER NISRINE BOUAZZAOUI GRILLIE

    In celebration of International Women's Day, we interview Map of the Heart Perfumer Nisrine Bouazzaoui Grillie to discuss Givaudan, ethical perfume and her personal history with scent.
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  6. MICHAEL EDWARDS: FRAGRANCES OF THE WORLD FOUNDER

    Map of the Heart’s Sarah Blair interviews fragrance expert, author, and Fragrances of the World founder Michael Edwards. Meeting in a restaurant during a trip to Milan, Blair and Edwards discuss the importance of fragrance classification, his latest projects, including Pierre Dinand’s exhibition ‘Perfume Legends’, and how the fragrance market evolved in the 20th Century.

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  7. AN INTERVIEW WITH NEZ CO-FOUNDER DOMINIQUE BRUNEL

    Map of the Heart’s Giovanna Aicardi visits the Nez office in Paris to interview co-founder Dominique Brunel. Here they discuss some of the ongoing conflicts in the fragrance industry, what potentially lies in the future of scent, and why Nez is integral in the world of perfume and olfaction.
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  8. AN INTERVIEW WITH MAP OF THE HEART CO-FOUNDER AND DIRECTOR JEFFREY DARLING

    Clem Macleod interviews Map of the Heart Co-Founder and Film Director Jeffrey Darling about the pursuit of storytelling through film and fragrance.

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  9. THE HEART OF PASSION - RED HEART v.3 - FILM

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  10. WHITE HEART v.7

    Introducing our latest campaign for White Heart v.7 - The Heart of Love.

    White Heart v.7 is about love: its power and dualities. That love is hot/cold, tender/wild, innocent/knowing, everything/nothing.

     

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  11. HOLD ME

    "EVERYTHING COMES FROM THE HEART. IT IS OUR ESSENCE."

    Map of the Heart presents its latest campaign, Hold Me - a visual essay on hearts and hands lensed by Traianos Pakiousfakis. 

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  12. 'A SHAPE OF THOUGHT' WITH ARTIST MIKALA DWYER

    Map of the Heart co-founder Sarah Blair interviews long time friend and prominent Australian contemporary artist Mikala Dwyer during her solo exhibition 'A Shape of Thought' at the Art Gallery of New South Wales.
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