STORIES

  1. AN INTERVIEW WITH PERFUMER JACQUES HUCLIER

    Fragrance writer Clayton Ilolahia interviews Map of the Heart's perfumer Jacques Huclier to discuss his approach to innovation within fragrance.
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  2. WHAT IT IS TO DANCE

    London based contemporary dancers Zakiya Wellington and Omari Carter feature in Jeffrey Darling’s short film ‘What it is to Dance’, celebrating their passion for free movement and street dancing.
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  3. IN CONVERSATION WITH BOTTLE DESIGNER PIERRE DINAND

    "From the 700 perfume lines I have designed over 50 years, this bottle was one of the most technically difficult. This project asked as much of me as YSL Opium or Eternity by Calvin Klein. I am very proud."

    Pierre Dinand talks to director Jeffrey Darling about his journey of design through fragrance.
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  4. AN INTERVIEW WITH CO-FOUNDER SARAH BLAIR

    In celebration of International Women’s Day we take a look at Parlor X’s interview with Map of the Heart Co-Founder, Sarah Blair. Sarah Blair has p...
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  5. AN INTERVIEW WITH MAP OF THE HEART PARTNER GIOVANNA AICARDI

    In celebration of International Women's Day we revisit Jodie Hill's interview with Giovanna Aicardi, to discuss her journey from working with some of the biggest beauty brands to becoming a Partner at Map of the Heart. 
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  6. AN INTERVIEW WITH PERFUMER NISRINE BOUAZZAOUI GRILLIE

    In celebration of International Women's Day, we interview Map of the Heart Perfumer Nisrine Bouazzaoui Grillie to discuss her personal history wit...
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  7. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - WHITE HEART v.7

      WHITE HEART v.7 - THE HEART OF LOVE     THE STORY OF LOVE - CONTEXT "In beginning the White Heart v.7 fragrance we started with this idea ...
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  8. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - PINK HEART v.6

      PINK HEART v.6 - THE HEART OF ECSTASY   THE STORY OF ECSTASY - CONTEXT There were 2 dates that were crucial to the way we began the develop...
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  9. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - PURPLE HEART v.5

      PURPLE HEART v.5 - THE HEART OF VALOUR   THE STORY OF VALOUR - CONTEXT "The Purple Heart medal that is given to soldiers in the US for an ...
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  10. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - GOLD HEART v.4

      GOLD HEART v.4 - THE HEART OF PEACE   THE STORY OF PEACE - CONTEXT  "The idea for the Heart of Gold really sprang from the saying that to h...
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  11. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - RED HEART v.3

      RED HEART v.3 - THE HEART OF PASSION   THE STORY OF PASSION - CONTEXT  "The Red Heart v.3 story is about life itself in all its sensuality ...
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  12. BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - BLACK HEART v.2

      BLACK HEART v.2 - THE HEART OF DARKNESS   THE STORY OF DARKNESS - CONTEXT "Darkness. The Black Heart v.2 was very much inspired by Conra...
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