STORIES

  1. A SCENTED GUIDE ON HOW TO PICK A FRAGRANCE FOR THE HOLIDAYS

    Each Map of the Heart fragrance is associated with an emotional state, ranging from freedom to passion, from valour to love. We asked Co-Founde...
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  2. AN INTERVIEW WITH V.8 ABUNDANCE PERFUMERS JACQUES HUCLIER & AMELIE JACQUIN

      Today, as we celebrate the sellout launch of our eighth fragrance, Map of the Heart Partner and Fragrance Developer, Giovanna Aicardi, is joined...
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  3. AN INTERVIEW WITH THE WOMEN BEHIND MAP OF THE HEART

    Map of the Heart pivots on three women whose daily collaboration allows thousands of people to connect with their emotional intimacy through sc...
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  4. AN INTERVIEW WITH PERFUMER JACQUES HUCLIER

    Fragrance writer Clayton Ilolahia interviews Map of the Heart's perfumer Jacques Huclier to discuss his approach to innovation within fragrance.
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  5. IN CONVERSATION WITH BOTTLE DESIGNER PIERRE DINAND

    "From the 700 perfume lines I have designed over 50 years, this bottle was one of the most technically difficult. This project asked as much of me as YSL Opium or Eternity by Calvin Klein. I am very proud."

    Pierre Dinand talks to director Jeffrey Darling about his journey of design through fragrance.
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  6. AN INTERVIEW WITH MAP OF THE HEART PARTNER GIOVANNA AICARDI

    In celebration of International Women's Day we revisit Jodie Hill's interview with Giovanna Aicardi, to discuss her journey from working with some of the biggest beauty brands to becoming a Partner at Map of the Heart. 
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  7. CHAPTER I : MAKING OF THE HEART

    In this series, co-founders Sarah Blair and Jeffrey Darling take an unfiltered look back at the making of Map of the Heart, from the beginning of the bottle to each fragrance, reflecting on the unique journey thus far.

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  8. AN INTERVIEW WITH PERFUMER NISRINE BOUAZZAOUI GRILLIE

    In celebration of International Women's Day, we interview Map of the Heart Perfumer Nisrine Bouazzaoui Grillie to discuss Givaudan, ethical perfume and her personal history with scent.
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  9. AN INTERVIEW WITH MAP OF THE HEART CO-FOUNDER AND DIRECTOR JEFFREY DARLING

    Clem Macleod interviews Map of the Heart Co-Founder and Film Director Jeffrey Darling about the pursuit of storytelling through film and fragrance.

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  10. AN INTERVIEW WITH MAP OF THE HEART CO-FOUNDERS SARAH BLAIR AND JEFFREY DARLING

    Beauty director Farouk Chekoufi talks to Map of the Heart Co-founders Sarah Blair and Jeffrey Darling about their unique approach to perfume and the successful transition from filmmaking to fragrance.
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