In celebration of International Women’s Day we take a look at Parlor X’s interview with Map of the Heart Co-Founder, Sarah Blair. Sarah Blair has proven that anything is possible when you pursue your passion & your heart is driven. Starting off in the film industry as an Australian Executive Producer & Product Designer, in 2012 Sarah began to explore another highly sensory experience: Fragrance. Collaboratively, Sarah & her partner, filmmaker Jeffrey Darling developed: Map of the Heart. Drawing on their passion for storytelling, Sarah & Jeffrey partnered with International renowned experts; Fragrance developer Giovanna Aicardi & perfume bottle designer Pierre Dinand to...

In celebration of International Women's Day, we interview Map of the Heart Perfumer Nisrine Bouazzaoui Grillie to discuss her personal history with scent and ethical perfume.    How did you become a perfumer? It was something that was in my blood. When I was younger my father and sister really influenced me and my relationship with perfume. They were always talking about fragrances, and smelling and describing them whilst trying to translate them into textures and taste. So, it was natural for me to smell people and start describing what I was smelling. I translated scent into emotions. When I was a...

  WHITE HEART v.7 - THE HEART OF LOVE     THE STORY OF LOVE - CONTEXT "In beginning the White Heart v.7 fragrance we started with this idea of the infinite and vastness in a landscape sense. We were thinking about snow and  sand scapes, the blinding light and the emotions these type of places evoke: that they are open and beautiful and scary. For us it felt like love in all its guises. Love makes the world go ‘round,  it can make us be the people we want to be. It can drive us crazy. Love is every emotion.  It is a rollercoaster,...

  PINK HEART v.6 - THE HEART OF ECSTASY   THE STORY OF ECSTASY - CONTEXT There were 2 dates that were crucial to the way we began the development of the Pink Heart, as remembered by Map of the Heart Partner and Fragrance developer, Giovanna Aicardi.   November 2015, Paris:   Jeff and Sarah came to Paris to shoot a film on Pierre Dinand  and a fruitful brainstorming on the new Pink Heart v.6 began.The starting point for us was the Lotus Eaters in The Odyssey by Homer and words like narcotic, hypnotic, blissful. The idea was to create a blissful state that you...

  PURPLE HEART v.5 - THE HEART OF VALOUR   THE STORY OF VALOUR - CONTEXT "The Purple Heart medal that is given to soldiers in the US for an act of valour was the inspiration for this scent. We were fascinated by the idea of how people can act in the most extraordinary of ways, instinctively, without thought to their own safety. Around this time the film Force Majeure came out about a man who prioritised his own safety over his family’s when an avalanche struck. Also around this time the Australian surfer Mick Fanning was attacked by a shark in...