BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - CLEAR HEART v.1

BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - CLEAR HEART v.1

In 2012 we became obsessed with perfume and we decided to create Map of the Heart, a brand that would draw on our passion and skills that we had used as filmmakers. We approached it very much as we would a film shoot: look for the best creative collaborators around the world to make something that was intensely personal, full of story and meaning. We wanted to connect what was in our hearts to yours. We launched in Italy in 2014. In this series, each week we will voyage behind the scenes to explore the elements of story, (both of...

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CHAPTER I : MAKING OF THE HEART

CHAPTER I : MAKING OF THE HEART

In this series, co-founders Sarah Blair and Jeffrey Darling take an unfiltered look back at the making of Map of the Heart, from the beginning of the bottle to each fragrance, reflecting on the unique journey thus far.

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