BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - GOLD HEART v.4

BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - GOLD HEART v.4

  GOLD HEART v.4 - THE HEART OF PEACE   THE STORY OF PEACE - CONTEXT  "The idea for the Heart of Gold really sprang from the saying that to have a heart of gold is to be kind and generous. Of course the other association we have with gold is that it is a symbol of wealth, and even sometimes of greed. Thinking about that we went back to classical literature to Virgil where he describes the Golden Age as a utopian world where all wealth is much more of an inner wealth and a shared wealth, so from this is where...

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BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - RED HEART v.3

BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - RED HEART v.3

  RED HEART v.3 - THE HEART OF PASSION   THE STORY OF PASSION - CONTEXT  "The Red Heart v.3 story is about life itself in all its sensuality and vitality. The red heart is forever victorious and triumphant, staring down all that does not mean life, love, passion. It is about ripeness, attraction, a readiness for life, the idea of being irresistible and totally alive. It is seductive and alluring. It is the true beating heart of our collection. It is our heartbeat.” - Sarah Blair, Co-founder, Map of the Heart   THE STORY OF PASSION - FILM BRIEF "The Red Heart V3...

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BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - BLACK HEART v.2

BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - BLACK HEART v.2

  BLACK HEART v.2 - THE HEART OF DARKNESS   THE STORY OF DARKNESS - CONTEXT "Darkness. The Black Heart v.2 was very much inspired by Conrad’s Heart of Darkness - the journey into the unknown self. We have always been fascinated by the idea that you don’t know what you will find until you push yourself that bit further to the edge - where suddenly all is heightened, all means so much more. It is here that we truely understand what it is to live.” - Sarah Blair Co-founder - Map of the Heart   THE STORY OF DARKNESS - FILM BRIEF"The Black...

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BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - CLEAR HEART v.1

BEHIND THE SCENES: THE MAKING OF A FRAGRANCE SERIES - CLEAR HEART v.1

In 2012 we became obsessed with perfume and we decided to create Map of the Heart, a brand that would draw on our passion and skills that we had used as filmmakers. We approached it very much as we would a film shoot: look for the best creative collaborators around the world to make something that was intensely personal, full of story and meaning. We wanted to connect what was in our hearts to yours. We launched in Italy in 2014. In this series, each week we will voyage behind the scenes to explore the elements of story, (both of...

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CHAPTER I : MAKING OF THE HEART

CHAPTER I : MAKING OF THE HEART

In this series, co-founders Sarah Blair and Jeffrey Darling take an unfiltered look back at the making of Map of the Heart, from the beginning of the bottle to each fragrance, reflecting on the unique journey thus far.

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